New opportunity to attract more wine lovers AND celebrate bc’s vibrant wine culture
Join the 2026 AWARD-WINNING BC WINE PASSPORT Program!
The BC Wine Passport is a collection of complimentary tasting experiences across British Columbia at top stops including wineries, cideries, breweries, distilleries and non-alcoholic. Travellers and enthusiasts often use it as a roadmap to plan their wine tours and discover new stops they might not have otherwise visited!
NO ANNUAL FEE
& fully custom to fit your needs.
AT UNCORKBC…
Our mission is to bring YOU more business by driving wine enthusiasts into your tasting room!
Uncork new opportunities for your business by joining the BC Wine Passport Program!
This exclusive platform connects wine enthusiasts with incredible stops across British Columbia, offering a unique way to showcase your brand in the hands of BC beverage lovers. As a partner, you'll gain exposure to a wide audience of wine enthusiasts, encouraging them to visit your location, purchase your products, and engage with your services.
The 2026 BC Wine Passport application is now available to wineries, cideries, distilleries, breweries and non-alcoholic stops across BC Wine Country.
With strategic marketing, cross-promotion, and increased foot traffic to the tasting room, the BC Wine Passport Program is a powerful tool to boost your business visibility and drive sales especially in the off season.
This annual program starts February 2026 until the end of the tasting season as per our partner hours and operations.
A very special community of engaged wine enthusiasts
SOCIAL MEDIA ACCOUNTS
8,328+
followers
4,378+
followers
600+
followers
2,300+
followers
INSTAGRAM REEL highlights
INSTAGRAM POST highlights
attract new and loyal customers
Passport holders are motivated to collect stamps and visit multiple wineries. This gamified experience turns casual visitors into intentional explorers, giving your brand the chance to stand out and convert first-time tasters into long-term fans.
As featured on top influencer channels including Jillian Harris (1.4 Million followers) and Fraiche Foods (280k followers).
This is the ULTIMATE BC WINE Program!
The BC Wine Passport
An AWARD-WINNING Program
BC Wine Passport won Bronze in the best of Kelowna for Top Publication in 2024 and placed as top influencer and instagram page for 4 years straight!
BEST OF KELOWNA
“Kayla’s passion for promoting the Wines of BC is showcased throughout her social media platforms as well as her innovative BC Wine Passport that connects local wineries with engaged wine consumers from across the province. We are thrilled to see that the industry has recognized Kayla Bordignon from UncorkBC as this year’s Master Marketer!”
Kimberley Barnes, WGBC Marketing Director
WHY YOU SHOULD JOIN…
TOP 5 reasons to JOIN the exclusive BC WINE PASSPORT Program
Increased Customer Traffic
By being featured in the BC Wine Passport, your business will attract wine enthusiasts eager to explore new destinations and boosting foot traffic into the tasting room all year round.
01.
Enhanced Brand Exposure
The program promotes participating businesses through targeted marketing efforts, offering you valuable visibility within the BC wine tourism industry. Plus, you will be listed within the interactive BC Wine Passport Map on uncorkBC.
02.
Collaborative Marketing Opportunities
Benefit from cross-promotion with uncorkBC, including complimentary event listings, blog features, social media mentions, and more. Plus, uncorkBC will gift participating partners passports for staff, wine club giveaways, charitable giving initiatives, open houses, and more. Just email a request, and we will make it happen!
03.
Exclusive Access to High-Value Customers
The BC Wine Passport attracts a loyal, affluent audience with a passion for wine and local experiences, providing a direct link to premium clientele.
04.
Drives Sales
More visitors equals more wine purchases, guest experiences and wine club sign-ups. The program encourages guests to visit year round, ensuring that your tasting room benefits beyond just the summer months.
05.
HOW IT WORKS
There is NO ANNUAL FEE & the process is SUPER SIMPLE!
No. 1
Fill Out the Application Form
The 2026 BC Wine passport application is now available to wineries, cideries, distilleries, breweries and non-alcoholic stops across BC Wine Country.
Start by filling out the form below, it should only take 5 minutes. Applications close November 15, 2025, however if you need a bit more time to finalize your custom offer no problem. That deadline extends until December 15, 2024.
There is no cost associated to participating in this exclusive program!
No. 2
Customize Your Offering
Choose the best custom offering for your business. This can be anything you want but here are a few examples of what our past partners have offered:
Complimentary tasting *preferred
2 for 1 deal
50% off tasting experience
Custom offer
Option to add 10% off purchase
NEW for 2026: GOLD edition (premium)
Up to only 20 wineries featured
Offer must be minimum $20
Only 200 printed!
Select whichever offer makes the most sense for your business!
No. 3
The Program Timeline
Applications close November 15, 2025
Final custom offers made by December 15, 2024
Final design review December 2025/ early January 2026
Print and distribution February 2026
Welcome passport guests during the 2026 season!
The BC Wine passport is valid as per partner hours and operations for the 2026 tasting season.
*As a 2026 partner, we request a minimum of 4 bottles/year to use for various purposes (social media, blog posts, influencer drops, fundraiser request, etc.).
RAVE REVIEWS from OUR GUESTS